As digital transformation accelerates, the need for seamless integration between systems has become paramount for organisations looking to thrive in today’s competitive environment. HubSpot, a leading CRM and marketing automation platform, is at the centre of many businesses' digital ecosystems. However, its true power is unlocked when it integrates with other key platforms such as ERP systems, finance tools, and customer service software.
In this article, we’ll explore the top HubSpot integration tools for 2025, compare their features and capabilities, and help you determine which solution is best suited to your business needs. We’ll also highlight strutoIX, a leading integration tool designed to help businesses connect HubSpot with almost any system.
Why HubSpot Integration Matters
Before diving into the comparison, it’s important to understand why HubSpot integration is so crucial for digitally mature organisations. In a fast-paced business environment, data silos and disconnected systems can lead to inefficiencies, inaccuracies, and poor customer experiences. Integration tools bridge the gap between different platforms, ensuring that data flows seamlessly and enabling teams to access the right information at the right time.
For marketing-driven leaders, the ability to integrate HubSpot with other business-critical systems - such as ERPs, CRMs, and financial software - is key to maintaining agility and driving growth. Choosing the right integration tool can significantly enhance your business's efficiency and scalability.
The Top HubSpot Integration Tools for 2025
Here’s a breakdown of the leading HubSpot integration tools for 2025, including their features, strengths, and potential limitations.
1. Zapier
Overview:
Zapier is a well-known automation tool that enables businesses to connect thousands of apps, including HubSpot, without the need for extensive coding. It’s particularly popular for small to mid-sized businesses looking for quick and easy integrations.
Key Features:
- No-code interface: Zapier is incredibly user-friendly, allowing users to create "Zaps" (automated workflows) without needing any coding knowledge.
- Wide app ecosystem: With over 3,000 apps in its library, Zapier offers an impressive range of integration possibilities.
- Simple triggers and actions: Zapier operates based on triggers (events in one app) that prompt actions in another.
Pros:
- Easy to set up and use.
- Suitable for simple workflows and automations.
- Affordable pricing, making it accessible to smaller businesses.
Cons:
- Limited customisation options compared to more advanced middleware solutions.
- Can struggle with handling large data volumes and complex workflows.
- Delayed synchronisation, as most Zaps run on a timed basis rather than real-time.
Best For:
Small businesses or organisations with simple integration needs looking for a quick, easy-to-use solution.
2. PieSync (now part of HubSpot Operations Hub)
Overview:
PieSync, now part of HubSpot’s Operations Hub, focuses on two-way data synchronisation between HubSpot and other popular business applications. It’s known for its simplicity and real-time data syncing, making it a good option for businesses looking to connect their core systems without extensive customisation.
Key Features:
- Two-way sync: Data is synchronised in both directions between HubSpot and other platforms, ensuring that all systems have the most current information.
- Native HubSpot integration: As part of HubSpot’s ecosystem, it offers ease of use for existing HubSpot users.
- Custom field mapping: Users can map custom fields to ensure that data flows seamlessly between systems.
Pros:
- Real-time synchronisation of key data.
- Easy to set up and manage with native HubSpot support.
- Supports a wide range of third-party apps.
Cons:
- Limited to relatively straightforward use cases.
- Less flexible for businesses that require deep customisations.
Best For:
Mid-market businesses that primarily use HubSpot and are looking for a simple, reliable way to keep core systems in sync.
3. strutoIX
Overview:
strutoIX is a middleware solution developed by Struto, an Elite HubSpot Solutions Partner. strutoIX is designed to connect HubSpot with virtually any platform, including SAP, Salesforce, Microsoft Dynamics, and NetSuite. Its highly customisable nature makes it ideal for digitally mature organisations with complex integration requirements.
Key Features:
- Customisable integrations: strutoIX can handle both standard and custom HubSpot objects, ensuring complete flexibility.
- Real-time synchronisation: Data can be synced in real-time or at regular intervals, ensuring that key information is always up-to-date.
- Prebuilt connectors: strutoIX comes with prebuilt connectors for popular systems, reducing the time and cost of implementation.
- HubSpot-first: Built by HubSpot experts, strutoIX leverages the full power of the HubSpot API, ensuring maximum compatibility and functionality.
- Scalability: strutoIX is designed to grow with your business, making it ideal for organisations looking for a long-term integration solution.
Pros:
- Seamless customisation for unique business needs.
- Excellent support from HubSpot-certified experts.
- Strong focus on secure, scalable enterprise integrations.
Cons:
- Requires technical expertise for more complex setups.
Best For:
Mid corp to large enterprises and businesses with complex, multi-system environments looking for deep HubSpot integration.
4. MuleSoft
Overview:
MuleSoft is an enterprise-grade integration platform that enables businesses to connect any application, data source, or API. It’s known for handling complex, large-scale integrations and is favoured by larger organisations with diverse tech stacks.
Key Features:
- Comprehensive API integration: MuleSoft’s Anypoint platform allows businesses to connect any system using APIs.
- Enterprise-grade security and scalability: Built to handle large-scale operations, MuleSoft is ideal for businesses with stringent security requirements.
- Reusable components: MuleSoft allows users to create reusable integration components, speeding up future projects.
Pros:
- Handles complex, multi-system integrations with ease.
- Strong focus on API management and security.
- Ideal for large enterprises with advanced integration needs.
Cons:
- High price point, often out of reach for smaller businesses.
- Requires significant technical expertise to implement and maintain.
Best For:
Large enterprises with extensive, complex integration needs and a focus on API-driven connectivity.
Which HubSpot Integration Tool is Right for Your Business?
Selecting the right HubSpot integration tool depends on your organisation's size, complexity, and future goals. Here’s a quick breakdown of which tool is best suited to different business needs:
Zapier: For smaller businesses with simpler integration needs, Zapier offers a low-cost, user-friendly solution that can automate basic workflows without the need for coding expertise.
PieSync (HubSpot Operations Hub): Ideal for mid-sized businesses that need real-time, two-way synchronisation between HubSpot and other key platforms, without requiring extensive customisation.
strutoIX: If you’re a medium-large, digitally mature organisation with complex systems and custom integration requirements, strutoIX offers the flexibility, scalability, and customisation you need to ensure a seamless, enterprise-grade integration.
MuleSoft: If you’re a large enterprise with extensive API-driven integrations and a need for robust, secure, and scalable solutions, MuleSoft is an excellent choice, albeit at a higher price point.
Why strutoIX Stands Out?
Among the various tools available, strutoIX offers a unique combination of flexibility, scalability, and customisation, specifically designed for businesses that require deep HubSpot integrations. strutoIX stands out for its ability to handle complex, multi-system environments, its prebuilt connectors that save time and resources, and its focus on delivering a seamless, real-time data synchronisation experience.
For businesses looking to future-proof their operations, strutoIX is more than just an integration tool - it’s a strategic partner in your digital transformation journey. If you’re ready to unlock the full potential of your HubSpot platform, strutoIX provides the perfect combination of power, reliability, and expert support.
Ready to transform your HubSpot integration? Get in touch with us to explore how strutoIX can help your business achieve seamless, efficient integration in 2025 and beyond.
