Delivering an exceptional omnichannel customer experience is crucial in today’s competitive landscape, where customers engage with businesses across a wide variety of platforms. Ensuring that these interactions are consistent, personalised, and frictionless can be challenging. However, with the combined power of HubSpot and strutoCX, businesses can unify their marketing, sales, and service processes to create seamless digital experiences that lead to better outcomes.
An omnichannel customer experience is all about providing a unified journey for customers, no matter how or where they interact with your brand. Whether they engage with your business via social media, email, live chat, or face-to-face, the experience should feel consistent and interconnected. The goal is to eliminate friction as customers move from one platform to another, creating a seamless transition across all digital touchpoints.
Businesses often face challenges such as siloed departments, disconnected systems, and inconsistent messaging, which lead to fragmented customer experiences. These gaps can result in customer frustration and missed opportunities. By leveraging HubSpot’s CRM and marketing automation tools, along with the advanced capabilities of strutoCX, businesses can centralise their content management, align their processes, and deliver a connected experience for every customer.
strutoCX enhances HubSpot’s digital experience platform (DXP) capabilities by centralising content management and delivering connected digital experiences. Here’s a closer look at the key features that make strutoCX an essential tool for building a seamless omnichannel customer experience:
strutoCX provides businesses with the tools to manage all their digital assets in one central hub. Teams can securely share assets across departments and with external partners, ensuring that everyone has access to the right materials when they need them.
Businesses can build resource libraries with gated and ungated content using strutoCX. This helps educate and guide prospects through their buying journey, offering a more structured and informative experience that leads to higher engagement and conversions.
strutoCX includes a cutting-edge LMS, making it easier to train customers, employees, and partners. With video learning, interactive quizzes, and user progress tracking, businesses can offer a fully integrated learning experience that enhances knowledge retention and customer satisfaction.
strutoCX’s community management tools allow businesses to build and engage communities directly on their website. This fosters a spirit of knowledge-sharing and helps drive more meaningful interactions with prospects and customers alike.
Businesses can create custom self-service portals with strutoCX, empowering customers to access the information and tools they need on their own. This reduces friction and enhances the overall customer experience, allowing customers to take control of their journey.
Building a seamless omnichannel customer experience requires careful planning and the right tools. Here’s how HubSpot and strutoCX can help you build a connected and frictionless journey for your customers:
With strutoCX, you can centralise all your content management activities. This ensures that your marketing, sales, and service teams are aligned and have access to the right content at the right time, eliminating silos and enabling smoother interactions with customers.
strutoCX enables you to build guided digital experiences by linking together a sequence of digital assets, events, or tasks for your audience. This helps in guiding prospects from one interaction to the next, keeping them engaged and informed as they progress through their buying journey.
Using HubSpot and strutoCX, you can build workflows that seamlessly connect different channels such as email, social media, and live chat. This ensures that customers experience consistent messaging and personalised content no matter where they engage with your brand.
HubSpot provides you with robust tools to measure engagement, track customer behaviour, and optimise your strategy based on real-time data. This helps you refine the customer journey and continuously improve the omnichannel customer experience.
Disconnected teams and systems are often the biggest obstacles to delivering a seamless omnichannel customer experience. strutoCX addresses this by connecting departments, systems, and processes within your organisation. The result? Teams collaborate more effectively, customers move smoothly through the buyer journey, and friction is minimised.
For example, strutoCX enables marketing teams to create and store content that sales teams can easily access and share with prospects. It also allows customer service teams to provide better support by having access to relevant customer data and history. This interconnected approach ensures that every customer touchpoint is aligned and optimised for maximum engagement and satisfaction.
Together, HubSpot and strutoCX provide a powerful solution to end fragmented customer journeys. By combining HubSpot’s robust CRM and marketing automation tools with the advanced capabilities of strutoCX, businesses can deliver a truly seamless omnichannel customer experience.