Digital Experience Platforms (DXPs) have become essential for digitally mature businesses looking to provide connected and personalised customer journeys. These platforms bring together a multitude of touchpoints – from web, mobile, email, and more - into a unified system. While DXPs offer tremendous potential, they also present several challenges, from long deployment times to complex customisation needs.
Fortunately, strutoCX, a DXP enablement suite built on HubSpot, is designed to overcome these issues, providing businesses with rapid deployment of out-of-the-box experiences and pre-built solutions.
In this article, we’ll explore some common DXP challenges and how strutoCX turns these weaknesses into strengths, enhancing customer experiences and improving time to value for your business.
Common DXP Challenges
1. Long Time to Launch
Deploying a DXP can often be a lengthy process. Between the initial setup, custom development, integration with existing systems, and thorough testing, businesses can face months of delay before they are able to fully launch a functional platform. This is particularly problematic for organisations that need to respond quickly to market demands or customer needs.
2. Complex Customisation
One of the biggest selling points of DXPs is their ability to be tailored to a company’s specific needs. However, this customisation often comes with a price: significant development time and increased costs. Customising a DXP to suit your business processes and customer journeys can become a time-consuming and expensive endeavour, especially for businesses that lack in-house technical expertise.
3. Fragmented Customer Data
A core promise of DXPs is to unify data across various touchpoints and customer interactions. However, this unification process can be a major hurdle. Integrating customer data from disparate sources, such as CRM systems, email platforms, and sales tools, can create data silos and delays, which negatively impact the ability to deliver consistent customer experiences.
4. High Total Cost of Ownership (TCO)
DXPs are often associated with high ongoing costs. Beyond the initial investment, businesses must continuously spend on maintenance, updates, and integrations. This can be a significant burden, particularly for mid-market businesses or enterprises that are trying to manage budgets more effectively while scaling their digital experiences.
How strutoCX Turns DXP Weaknesses into Strengths
1. Rapid Deployment of Out-of-the-Box Experiences
One of the key differentiators of strutoCX is its ability to deliver pre-built, out-of-the-box experiences on top of the HubSpot platform. Whether you need a Learning Management System (LMS), customer self-service portal, or Digital Asset Management (DAM) solution, strutoCX offers a range of ready-to-launch tools that can be deployed quickly to dramatically reduce the time to value.
For businesses struggling with long deployment times, strutoCX offers a breath of fresh air. With its rapid deployment capabilities, businesses can go live with key digital experiences in a fraction of the time compared to other custom-built DXPs. This speed allows businesses to stay agile and respond swiftly to evolving customer needs.
2. Simplified Customisation with Flexibility
While many DXPs require deep customisation that leads to project delays and additional costs, strutoCX can provide pre-configured digital experiences that don’t require extensive development. These experiences can be customised to align with your brand and processes, but without the need for building everything from scratch.
For example, the Learning Management System (LMS) offered by strutoCX allows you to quickly create multi-step video learning programmes and interactive exams, all without extensive development.
3. Unified Data for a Seamless Experience
strutoCX is built on HubSpot’s Content Hub, meaning it natively integrates with HubSpot’s CRM, marketing, and sales tools. This ensures that all customer data, content, and workflows are connected from the start, eliminating the data fragmentation issues common with other DXPs.
With this native integration, marketing, sales, and service teams can access unified customer data, ensuring consistent interactions and better personalisation across touchpoints. There’s no need to wrestle with siloed data or complicated integrations - strutoCX ensures that your customer data is centralised, accurate, and actionable.
4. Lower Total Cost of Ownership
Unlike traditional DXPs that can become a financial drain due to ongoing development and integration costs, strutoCX offers a more cost-effective approach. By leveraging HubSpot’s existing infrastructure and offering pre-built experiences, businesses can avoid many of the costly customisations associated with traditional DXPs.
The subscription-based model also ensures that businesses can manage their budgets effectively, knowing exactly what they are paying for without the worry of unexpected costs down the line. With strutoCX, businesses can access premium digital experiences at a fraction of the cost, while still delivering high-value, customer-centric solutions.
Key Benefits of strutoCX for Enhancing Customer Experiences
1. Time to Value
Time is money, and the faster a business can deploy its DXP, the quicker it can start reaping the benefits. strutoCX accelerates the deployment of customer experiences, reducing the time to value and allowing businesses to focus on growth.
2. Improved Customer Engagement
With features like the Learning Management System, businesses can educate and engage customers from the first click. By offering guided experiences, strutoCX enables customers to follow a smooth journey from prospect to purchase and beyond, ensuring they receive the right information at the right time.
3. Personalisation Made Easy
With unified customer data, strutoCX makes it easy to deliver personalised content and experiences at scale. Whether you’re guiding customers through an onboarding journey or helping them navigate a complex purchase decision, strutoCX enables businesses to deliver tailored experiences without the complexities of traditional DXP systems.
4. Agility and Scalability
As businesses grow and customer demands evolve, the flexibility of strutoCX ensures that your digital experiences can scale effortlessly. New experiences can be launched quickly, and existing ones can be adapted to meet changing needs without massive development overhead.
Conclusion: Transform DXP Challenges into Strengths with strutoCX
For mid-market to corporate enterprises and operations-driven leaders, the challenges of implementing a DXP - from lengthy deployment times to fragmented customer data - can be significant barriers to success. strutoCX assists in overcoming these challenges. The rapid deployment of out-of-the-box experiences, simplified customisation, and seamless integration with HubSpot’s DXP enable businesses to deliver connected, personalised customer journeys faster and more cost-effectively.
strutoCX provides a powerful solution for businesses looking to overcome DXP challenges and enhance their customer experiences. Ready to learn more? Get in touch to explore how strutoCX can help your business grow.
