Delivering effective training experiences for employees, customers, partners, and suppliers is an imperative part of business success. The question many organisations face is: “Should I choose a traditional Learning Management System (LMS) or opt for a more integrated solution like an LMS built on HubSpot?”
This article will guide you through a comprehensive comparison of a HubSpot-based LMS and traditional LMS platforms, helping you make an informed decision.
1. Integration and Connectivity
Traditional LMS
Many traditional LMS platforms operate as standalone systems, requiring complex integrations with other software tools. This often results in data silos, fragmented learning experiences, and additional costs for custom integrations.
HubSpot LMS
An LMS built on HubSpot is designed to integrate seamlessly with the CRM software, offering an interconnected digital experience. As a HubSpot-native solution, it allows you to unify your marketing, sales, and service data, enabling a holistic view of your learners’ journey. The advantage here is that all your training data sits alongside your customer data, making it easier to tailor learning experiences and measure their impact on business outcomes.
Struto has designed and developed strutoCX LMS which offers seamless integration with HubSpot, ensuring a connected learning experience without the hassle of complex integrations.
2. User Experience and Customisation
Traditional LMS
Customisation is often limited with traditional LMS platforms, resulting in generic learning experiences that don’t reflect your brand identity. In many cases, adapting the platform to your specific needs requires expensive development work or advanced technical skills.
strutoCX LMS as a HubSpot LMS
strutoCX LMS allows you to fully customise and brand your learning environment, ensuring that every interaction aligns with your company’s identity. Built on HubSpot’s platform, you can personalise the interface, create branded learning pathways, and offer an engaging experience that resonates with your learners. This level of flexibility ensures that your LMS not only meets but enhances your brand's storytelling.
strutoCX LMS offers extensive customisation options and the ability to deliver a branded learning experience.
3. Data and Reporting
Traditional LMS
While most traditional LMS platforms offer basic reporting, they often lack advanced data analytics capabilities. This makes it challenging to measure the effectiveness of your training programmes, identify knowledge gaps, or track learner engagement in detail.
strutoCX LMS as a HubSpot LMS
With strutoCX LMS, you can leverage HubSpot’s powerful analytics tools to gain in-depth insights into learner progress, engagement, and course effectiveness. This data-driven approach allows you to optimise your training programmes, identify areas for improvement, and ensure that your training initiatives are aligned with business objectives. Furthermore, you can easily attribute sales and revenue growth to your training programmes using HubSpot’s built-in attribution tools.
strutoCX LMS has advanced data analytics and reporting capabilities integrated directly with HubSpot.
4. Interactivity and Engagement
Traditional LMS
Many traditional LMS platforms lack the interactive features necessary to keep learners engaged, often resulting in low completion rates and ineffective training programmes. They may offer limited content formats, with minimal support for video learning, quizzes, or community-building tools.
strutoCX LMS as a HubSpot LMS
strutoCX LMS is built to enhance engagement by offering a variety of interactive features. You can host multi-step video learning programmes, create interactive quizzes, and develop guided experiences that keep learners engaged. Additionally, the system enables community-building tools that allow learners to communicate with one another, fostering a collaborative and dynamic learning environment.
strutoCX LMS offers engaging, interactive learning experiences that cater to diverse learning styles.
5. Scalability and Flexibility
Traditional LMS
Scaling a traditional LMS can be a challenge, especially as your organisation grows or your training needs evolve. Adding more users, content, or functionality often results in increased costs and complexities, making it difficult to adapt to changing business requirements.
strutoCX LMS as a HubSpot LMS
strutoCX LMS is built to scale with your business. As part of the HubSpot ecosystem, it offers flexibility, allowing you to add users, content, or functionalities without the typical limitations of traditional systems. Whether you’re training a small team or a large global workforce, strutoCX LMS grows with you, ensuring a cost-effective solution as your needs evolve.
6. Cost-Effectiveness
Traditional LMS
Traditional LMS platforms often require significant upfront investment, along with ongoing costs for customisation, integrations, and maintenance. The total cost of ownership can quickly add up, especially when considering additional expenses for IT support and system upgrades.
strutoCX LMS as a HubSpot LMS
strutoCX LMS is a cost-effective solution that leverages your existing HubSpot infrastructure, reducing the need for multiple platforms and integrations. By building your LMS on HubSpot, you avoid the high costs typically associated with custom development and maintenance, allowing you to deliver impactful training programmes without straining your budget.
HubSpot LMS vs. Traditional LMS: Which One Is Right for You?
When comparing an LMS built on HubSpot with traditional learning platforms, strutoCX LMS emerges as a robust learning management solution. Its seamless integration, customisation capabilities, data-driven insights, interactive features, scalability, and cost-effectiveness make it an ideal choice for digitally mature organisations looking to enhance their training efforts.
Why Choose strutoCX LMS?
strutoCX LMS is more than just a learning management system – it’s a connected digital experience that extends the power of HubSpot, allowing you to create engaging, branded, and data-driven learning programmes. If you’re looking for an LMS that offers seamless integration, advanced analytics, and a truly engaging learning experience, strutoCX LMS could be an ideal solution.
Book a demo to explore strutoCX LMS further and discover why it’s the ideal learning management solution for your organisation's training needs.
