When considering the implementation of a Digital Experience Platform (DXP), cost is often one of the first questions that comes to mind. DXPs are designed to unify and enhance customer interactions across the buyer journey, which is essential for modern businesses aiming to create seamless, connected digital experiences. But what are the actual costs associated with deploying a DXP?
This guide will provide an in-depth look at DXP pricing and why the DXP enablement tool, strutoCX, stands out as a powerful, cost-effective solution for mid-market to enterprise businesses.
A Digital Experience Platform (DXP) provides businesses with the ability to manage and deliver personalised digital experiences across multiple channels and touchpoints. DXPs support content management, customer journeys, and data-driven decision-making, and are used by marketing, sales, and service teams to create more engaging and consistent customer experiences.
Popular DXPs include platforms like:
1. Adobe Experience Manager (AEM):
A premium DXP with strong capabilities for content management and personalisation. AEM is highly customisable, making it a popular choice for large enterprises. However, its pricing is on the higher end, typically starting at £100,000 per year for a full suite implementation, with additional costs for customisation and integration.
2. Sitecore:
Known for its robust content management and customer engagement features, Sitecore is another DXP aimed at enterprises. Its pricing is typically bespoke but can range from £65,000 to £150,000 annually, depending on the number of users and customisations.
3. HubSpot:
As a DXP, HubSpot offers a comprehensive solution at a more accessible price point for businesses. HubSpot provides built-in CRM, marketing, and service tools, with pricing that ranges from £15,000 to £40,000 annually, depending on the tier and specific add-ons required.
When evaluating the cost of a DXP, there are several factors that impact the overall investment:
1. Licensing:
Most DXPs operate on a subscription-based pricing model. The cost increases based on the number of users, the level of functionality, and the volume of data being processed.
2. Customisation and Integration:
DXPs often require additional customisation to fit specific business processes, which can drive up costs. Integration with other business systems like CRMs, ERPs, or customer service platforms can also add significant expenses.
3. Ongoing Maintenance and Support:
Beyond the initial implementation, businesses need to budget for ongoing updates, maintenance, and user support. This includes costs for keeping the platform up-to-date and resolving any technical issues.
4. Scalability:
As businesses grow, their DXP needs to scale with them, and this often comes with increased costs for additional users, features, or storage.
While the upfront costs of a DXP can seem daunting, you don’t always need to invest in custom-built solutions to achieve your goals. strutoCX is a DXP enablement tool designed specifically for businesses using HubSpot as their DXP, offering pre-built digital experiences that can be deployed quickly and cost-effectively.
Here’s how strutoCX enhances the functionality of HubSpot’s DXP:
1. Pre-Built Experiences
strutoCX offers a range of out-of-the-box experiences, which can be layered on top of HubSpot’s DXP. These include:
2. Seamless HubSpot Integration
As a tool built on HubSpot, strutoCX seamlessly integrates with your existing HubSpot systems. This eliminates the need for costly third-party integrations, ensuring that your data flows smoothly between departments and that your teams can work from a single source of truth. HubSpot’s DXP combined with strutoCX provides a holistic solution for managing the entire customer journey.
3. Cost-Effective Scalability
One of the key benefits of strutoCX is its scalability. As your business grows, you can easily add new pre-built experiences or customise existing ones. This flexibility ensures that your platform can scale with you, without the need for an expensive overhaul.
4. Measurable ROI
strutoCX enables businesses to track engagement and performance across all their digital assets. By leveraging HubSpot’s native analytics tools, you can measure the impact of your content and experiences on key metrics such as lead generation, customer retention, and sales attribution. This data-driven approach allows decision-makers to see exactly how their investment is performing and where adjustments may be needed.
strutoCX’s pricing is designed to be accessible to mid-market businesses, offering a more cost-effective solution compared to full-scale enterprise DXPs. The overall cost will depend on the specific features and number of users required, but businesses can expect an initial setup fee followed by a subscription-based pricing model. The basic set-up fee starts from £3,000.00 with the basic monthly subscription ranging from £1,000.00 per month. Visit our pricing page for further information and a breakdown of the strutoCX costs.
Given that strutoCX leverages the HubSpot platform, businesses already invested in HubSpot’s CRM or Marketing Hub will find that strutoCX provides an excellent return on investment by enhancing the functionality of their existing tools. Please feel free to reach out to one of our technical advisors to chat about your DXP requirements.
For mid-market companies looking for a cost-effective way to deploy digital experiences without investing in a fully custom DXP, strutoCX provides a compelling alternative. By building on HubSpot’s DXP, strutoCX allows businesses to:
Investing in a DXP can be a significant financial commitment, but strutoCX offers an affordable and scalable alternative. By building on top of HubSpot’s DXP, strutoCX enables businesses to deploy pre-built digital experiences that drive engagement, improve customer satisfaction, and ultimately contribute to growth.
For cost-conscious decision-makers, strutoCX represents an opportunity to achieve the benefits of a full DXP without the associated high costs and complexity. Ready to learn more? Get in touch to discover how strutoCX can be tailored to your business needs.