Digital Marketing Blog | Struto

How Much Does a HubSpot Integration Cost? A Guide to Pricing & Value

Written by Paul Sweet | 13 Jan 2025

As your business grows, so do your technical needs. Expanding your tech stack often means adding more business systems, each potentially operating on different platforms. Without a robust integration strategy, you risk inefficiencies such as data loss, duplication of effort, and systems that don’t communicate effectively. The solution? An integration tool like strutoIX that connects your disjointed systems, ensuring they all work in harmony.

In this guide, we’ll break down the costs associated with integrating HubSpot using strutoIX, explore the factors that influence pricing, and demonstrate why strutoIX is a cost-effective and value-rich solution for your business.

What is strutoIX?

strutoIX is an integration middleware designed to connect HubSpot with a wide range of business systems, ensuring seamless data flow across your operations. Developed by Struto, an Elite HubSpot Solutions Partner, strutoIX offers a fully customisable and highly efficient method to connect HubSpot with almost any platform.

Gone are the days of worrying about a disparate tech stack that can’t integrate or work seamlessly. strutoIX eliminates the need for expensive and time-consuming custom code development, offering a robust solution that aligns with your business processes and data needs. With strutoIX, you can enjoy smooth, reliable integrations managed by our ISO 27001-certified network security partners, with the flexibility to deploy on-premise if required to meet your compliance standards.

The Core Benefits of strutoIX

Before we delve into the pricing, it's essential to understand the value that strutoIX brings to your business: 

  • Speed: strutoIX fetches and synchronises data quickly and effectively, allowing business applications to function smoothly without delays.
  • HubSpot-centric: Struto’s deep knowledge of HubSpot means we maximise the platform’s API capabilities. For example, strutoIX can log events in HubSpot, making it easier to troubleshoot any issues that arise. 
  • Efficiency: strutoIX reduces the risk of data loss, removes duplication, and saves valuable time and resources, all while ensuring data is updated in near real-time.
  • ROI: With a transparent pricing model and objective-based processes, strutoIX helps you achieve a positive return on investment by streamlining operations and enhancing data accessibility.

What Factors can Influence the Cost of an Integration?

Understanding the cost components of integrating HubSpot with your systems is crucial for budgeting and decision-making. The cost of an integration project can vary significantly depending on several factors:

1. Consultation to Ascertain Objectives and Goals

Every integration project starts with a consultation to understand your current tech stack and define your integration objectives. This strategic consultation is vital for pinpointing what needs to be done and how best to configure your integrations. The amount of consultation time required varies from project to project, influencing the overall cost.

2. Customisation

strutoIX offers "out-of-the-box" functionality, but it’s also fully customisable to meet specific, complex requirements. The level of customisation required - such as creating custom objects or developing specific data transformations - will directly impact the cost. For example, integrating HubSpot with a highly customised ERP system like NetSuite may require more extensive customisation than connecting to a standard CRM.

3. Complexity

The complexity of your integration project is a major cost driver. strutoIX can handle simple connections, such as a straightforward HubSpot-to-Salesforce integration, as well as highly complex setups involving multiple systems across different departments. The complexity depends on factors such as the number of systems, the nature of the data being synchronised, and the specific business logic that needs to be applied.

4. Size of the Integration Project

The number of third-party applications you need to sync with HubSpot will affect the price. Whether you’re connecting HubSpot to a single CRM or integrating it with multiple systems like ERP, finance platforms, and e-commerce solutions, the scope of the project will influence the overall cost.

5. Volume of Transactions

The volume of data transactions processed by your systems can also impact the cost. For instance, e-commerce platforms that generate a large number of transactions per second will require more computing power and may need to scale up as transaction volumes grow, leading to higher costs.

6. Hosting Requirements

strutoIX offers flexible hosting options, including single-tenant, multi-tenant, and on-premise deployments. Your choice of hosting will affect ongoing costs. For example, on-premise deployments may have higher upfront costs due to the need for dedicated infrastructure, but they offer greater control and security for sensitive data.

7. Support and Maintenance

Post-implementation, Struto offers support and maintenance packages to ensure your integration continues to run smoothly. The level of support you require will depend on your internal resources and expertise. A more comprehensive support package may be necessary if your team lacks the time or technical skills to manage the integration in-house.

Use Case Example: Integrating HubSpot with NetSuite for a Golf Tech Company

To illustrate how these factors play out in practice, let’s look at a real-world example. We worked with a USA-based golf tech equipment company that needed to integrate HubSpot CRM with NetSuite ERP system. The goal was to enable their sales team to work seamlessly within HubSpot, generating quotes and sales via deals, while allowing their operations team to process invoices and manage accounts in NetSuite.

Struto’s developers customised the integration to align with their unique business processes, ensuring that deal-based data in HubSpot flowed smoothly into NetSuite as sales orders. This integration created a single view of the customer, syncing data seamlessly across systems and helping our client spin their growth flywheel faster.

How Much Does strutoIX Cost?

strutoIX offers a flexible pricing model designed to meet the needs of different businesses. Here’s a general breakdown of the costs:

  • Setup Fees: Starting from approximately £1,500, depending on the complexity of the integration and the number of systems involved.
  • Ongoing Costs: strutoIX can be priced from £750 per month, with costs scaling based on the number of systems, the volume of transactions, and the level of customisation required.

These costs represent a significant saving compared to traditional custom integration projects, which can potentially cost thousands of pounds. By leveraging Struto’s prebuilt connectors and extensive HubSpot expertise, strutoIX offers a more cost-effective and robust solution for integrating your business systems.

Conclusion: strutoIX – A Cost-Effective Solution with High Value

Integrating HubSpot with your other business systems is an investment, but with strutoIX, it’s an investment that pays off. strutoIX has flexible, scalable, and efficient integration capabilities to ensure that your business operations run smoothly, reduce inefficiencies and enhance data accessibility.

Whether you’re looking to streamline operations, enhance customer experiences, or improve decision-making, strutoIX offers a cost-effective solution that delivers significant value. Ready to explore how strutoIX can transform your HubSpot integration? Get in touch with our team to discuss your specific requirements and start your journey towards seamless data integration.