Creating a seamless and personalised digital experience has become a cornerstone of business success. As more customers expect tailored interactions across every channel, businesses are turning to Digital Experience Platforms (DXPs) to orchestrate these experiences. A DXP integrates various tools and systems, allowing businesses to personalise every touchpoint while maintaining consistency. HubSpot, with its powerful suite of tools, plays a pivotal role within a DXP, enabling businesses to craft personalised experiences that build stronger relationships and drive customer satisfaction.
Customers today are no longer satisfied with fragmented, generic experiences. They expect brands to anticipate their needs, understand their preferences, and offer tailored solutions at every stage of the journey. Personalisation within a DXP goes beyond simple customisation, such as using a customer’s name in emails. It involves creating unified, cross-channel experiences that respond dynamically to individual preferences and behaviours.
DXPs offer the infrastructure needed to achieve this level of personalisation. They consolidate data across multiple touchpoints—websites, mobile apps, emails, social media—and help deliver a cohesive, personalised journey. Effective personalisation within a DXP can increase customer loyalty, improve conversion rates, and reduce churn. By integrating HubSpot within a DXP, businesses can unlock these benefits across marketing, sales, and customer service to ensure every interaction is relevant, timely, and valuable.
HubSpot offers a robust platform that integrates seamlessly with DXPs, enabling businesses to personalise their digital experiences through automation, segmentation, and advanced analytics. Let’s explore some of the key features HubSpot brings to a DXP:
HubSpot’s CRM, when embedded in a DXP, allows businesses to segment their contacts based on criteria such as demographics, behaviours, or engagement level. This segmentation isn’t confined to a single channel but can be applied across a website, email marketing, and even mobile apps. By creating detailed customer profiles and integrating them within a DXP, businesses can send personalised messages that resonate with specific segments across all channels. Whether it’s a tailored email campaign or dynamic website content, segmentation ensures the right message reaches the right audience at the right time.
HubSpot’s smart content feature, when integrated into a DXP, enables businesses to personalise website content based on a visitor’s characteristics or past interactions, but its reach extends further. Through a DXP, this dynamic content can create cohesive experiences across channels. For example, a customer visiting your website, engaging with your mobile app, or interacting with a chatbot will all see personalised content that aligns with their preferences, providing an omnichannel experience that feels seamless and connected.
Automation is at the heart of HubSpot’s personalisation engine. In a DXP environment, workflows and behavioural triggers in HubSpot can extend across multiple platforms and touchpoints. For instance, if a customer takes an action on the website (such as downloading an eBook), a DXP can trigger personalised follow-ups via email, push notifications in a mobile app, or even display tailored offers on social media. This integrated approach ensures the personalisation remains consistent and relevant, regardless of the customer’s preferred channel.
In a DXP, customer journeys are not limited to isolated interactions. HubSpot’s ability to map out customised customer journeys becomes even more powerful when integrated into a DXP, which consolidates data from multiple sources. Whether it’s from your website, social media, or email campaigns, HubSpot helps refine and personalise these journeys by drawing from a single source of truth provided by the DXP. This ensures that each touchpoint is relevant and that the customer experiences a unified journey regardless of how they interact with your brand.
Personalisation is an ongoing process, and a DXP ensures that every channel is optimised for customer experience. HubSpot’s analytics tools, integrated within a DXP, provide insights into customer behaviour across all touchpoints. From email open rates to website traffic to social media engagement, businesses can refine their personalisation strategies in real time, ensuring continuous optimisation of the digital customer experience across every channel.
By utilising HubSpot’s capabilities within a DXP, businesses can provide customers with highly tailored, omnichannel experiences. Personalisation through a DXP not only enhances customer satisfaction but also boosts engagement and loyalty. When customers feel understood and valued at every interaction point—whether it’s on your website, in their email inbox, or via your app—they are more likely to stay loyal to your brand and become advocates for it.
HubSpot, integrated into a DXP, makes it easy to manage and personalise interactions across all channels, from prospect communication to nurturing long-term customer relationships. Every personalised touchpoint builds trust, fosters relationships, and creates a foundation for long-term business growth.
At Struto, we specialise in helping businesses unlock the full potential of both HubSpot and Digital Experience Platforms. Whether you’re just getting started or looking to refine your existing personalisation strategies within a DXP, our team is ready to assist. Reach out to us today to learn more about how we can help you personalise every aspect of your customer’s journey across multiple channels with HubSpot and a powerful DXP.