As growing enterprises expand their digital infrastructure, integrating disparate systems becomes essential to maintain agility, streamline operations, and drive scalable growth. For businesses using HubSpot as their CRM and marketing platform, effective integrations are key to unlocking the full potential of their tech stack. But with numerous integration tools available, how do you choose the best one for your business needs?
In this article, we explore the best-in-class HubSpot integration tools available in 2025 for enterprises seeking a top-tier solution to scale their operations. We’ll also highlight the features that make strutoIX stand out, ensuring your business can continue growing without friction.
Why HubSpot Integration is Critical for Scaling Enterprises
As businesses scale, managing data across multiple systems can quickly become challenging. Whether it’s syncing customer data between your CRM and ERP systems, ensuring marketing campaigns are based on real-time data, or automating workflows to improve efficiency, integration tools are the bridge that connects these essential platforms.
For business-driven leaders seeking to maintain growth momentum, the ability to integrate HubSpot with other critical systems is not just a luxury - it’s a necessity. Choosing the right integration tool enables teams to work more effectively, reduces manual data entry, and ensures that your business is ready to scale without operational bottlenecks.
Best-in-Class HubSpot Integration Tools for 2025
1. Operations Hub by HubSpot (formerly PieSync)
Overview:
Operations Hub is HubSpot’s own integration solution that focuses on keeping customer data synchronised across multiple platforms. Known for its simplicity and ease of use, Operations Hub is an excellent choice for businesses already embedded in the HubSpot ecosystem, providing a streamlined way to connect HubSpot with other tools.
Key Features:
- Two-Way Data Sync: Operations Hub offers two-way synchronisation, ensuring that data flows seamlessly between HubSpot and other systems.
- Custom Field Mapping: Users can map custom fields, ensuring that specific data points are synchronised correctly between platforms.
- HubSpot Native Integration: As a native tool within the HubSpot suite, Operations Hub is easy to set up and manage, providing a seamless experience for existing HubSpot users.
Limitations:
While Operations Hub is excellent for simple use cases and syncing core systems, it may not offer the depth of customisation or flexibility that larger enterprises with complex workflows require. Its focus on standard integrations means it’s best suited for mid-sized businesses with straightforward needs.
2. Zapier: Ideal for Quick Automations
Overview:
Zapier is a no-code automation tool that enables businesses to create simple workflows between thousands of apps, including HubSpot. Known for its ease of use, Zapier is a great option for small to mid-sized businesses looking to automate tasks without needing technical expertise.
Key Features:
- No-Code Interface: Zapier allows users to set up automations (called Zaps) without any coding knowledge.
- Wide App Ecosystem: With over 3,000 apps available for integration, Zapier provides a vast array of possibilities for businesses looking to automate simple workflows.
- Time-Based Automations: While Zapier operates on a time-based trigger system, it can still provide timely updates for systems that don’t require real-time synchronisation.
Limitations:
Zapier’s simplicity is its strength, but it’s also its limitation. It’s best suited for businesses with simple workflows and light data needs. For enterprises looking to scale and integrate multiple complex systems with HubSpot, Zapier may not provide the depth, flexibility, or real-time data synchronisation required.
3. MuleSoft: The Enterprise-Grade API Solution
Overview:
MuleSoft is a powerful API-led integration platform designed for large enterprises with extensive data management and integration needs. MuleSoft allows businesses to build scalable, secure integrations between any number of systems, including HubSpot.
Key Features:
- API Management: MuleSoft’s platform is built around APIs, making it ideal for businesses with complex, multi-system environments that rely on API integrations.
- Reusable Components: Users can build reusable integration components, streamlining the development of future integrations.
- Enterprise-Grade Security: MuleSoft offers robust security features, making it suitable for large-scale enterprises with stringent compliance requirements.
Limitations:
While MuleSoft is an incredibly powerful tool, its high cost and technical complexity make it a better fit for large enterprises with the resources and expertise to manage such an extensive platform. It’s often overkill for small and mid-sized businesses.
4. strutoIX: The Customisable Powerhouse
Overview:
strutoIX is an advanced middleware solution designed to connect HubSpot with virtually any platform, making it the go-to choice for growing enterprises that require complex, customisable integrations. Built by Struto, an Elite HubSpot Solutions Partner, strutoIX is a versatile tool that can handle even the most intricate data flows between HubSpot and systems like SAP, Salesforce, Microsoft Dynamics, and NetSuite.
Stand Out Features of strutoIX:
- Fully Customisable Integrations: Unlike many plug-and-play integration tools, strutoIX offers unparalleled flexibility. It can sync both standard HubSpot objects (like Contacts, Companies, Deals) and custom objects, allowing businesses to configure their integrations based on unique workflows and business processes.
- Real-Time Synchronisation: strutoIX ensures that data is always up to date, enabling real-time synchronisation between systems. Whether it's sales data flowing between HubSpot and your ERP or marketing insights syncing with your CRM, strutoIX’s real-time capabilities keep teams aligned and decision-making fast.
- Prebuilt Connectors: strutoIX offers prebuilt connectors for popular systems like SAP, Salesforce, Microsoft Dynamics, and NetSuite. These connectors reduce the time and complexity of implementation, allowing businesses to see value from their integrations faster.
- Secure, Scalable Infrastructure: Built with enterprise-grade security in mind, strutoIX is ISO 27001-compliant and offers deployment flexibility, including multi-tenanted cloud, single-tenanted cloud, and on-premise options. This ensures that as your business grows, strutoIX scales with you while keeping your data secure.
- Data Transformation: strutoIX offers advanced data transformation capabilities, allowing you to manipulate and format data as it flows between systems. This ensures that data is aligned with the specific requirements of each platform, reducing errors and improving efficiency.
Why strutoIX Stands Out
strutoIX’s combination of customisation, scalability, and deep integration capabilities positions it as a top-tier solution for enterprises looking to maximise the value of their HubSpot platform. For growing businesses with complex needs, strutoIX provides the flexibility and reliability to integrate HubSpot with a wide variety of business-critical systems.
Among these HubSpot integration tools, strutoIX stands out for its ability to provide highly customisable, enterprise-level integrations that grow with your business.
Here’s why strutoIX stands out:
- Flexibility and Customisation: strutoIX has the ability to handle both standard and custom objects meaning you can tailor your integration to your business's exact needs, no matter how complex.
- Real-Time Data Flow: Unlike tools that rely on time-based triggers, strutoIX offers real-time synchronisation, ensuring that your systems are always up-to-date.
- Security and Scalability: As an enterprise-focused solution, strutoIX offers secure, scalable deployment options that give you control over your data.
- Prebuilt Connectors: strutoIX’s prebuilt connectors save time and reduce costs, making it easier to integrate HubSpot with complex systems like SAP, NetSuite, and Salesforce.
For growing enterprises looking to scale their tech stack while maintaining operational efficiency, strutoIX provides the customisable, scalable, and reliable integration capabilities that are needed to thrive.
Explore strutoIX and discover how this powerful integration tool can transform your HubSpot ecosystem. Get in touch with our team to learn more about how strutoIX can help your business scale with ease.
