There's one thing every business wants to see their website doing, and that's generating and converting visitors into leads. How is your website performing currently? Is it the lead generating machine you envisioned?
A great website needs to be backed by a good inbound marketing strategy. It should focus on offering your target audience a unique experience that aligns perfectly with their needs, pain points and expectations. It needs to smoothly and easily transition between the customer’s journey, as they move through it.
Having a complex stack of software and tools can cause a disconnect, though. It’s why we advocate for having a core customer experience solution: Hubspot. It’s time to start thinking about migrating or redesigning your website on the HubSpot CMS (Content Management System).
Why the HubSpot CMS?
1. It's an All-in-One Solution
Most business teams are operating with a set of disparate systems that leads to frustration, inefficiencies and disconnect between teams. Hubspot's CMS Hub is a powerhouse when it comes to integrated customer experience software, amalgamating your website, database, and digital marketing, sales and service tools. The HubSpot CRM (Customer Relationship Management) and tools enhance the CMS by providing a single-point-of-truth for your customer data.
All you need to know and use to deliver a great customer experience under one ‘roof'.
2. It's SMART
Personalisation and dynamic content plays a critical role on your website pages. Unfortunately, for companies with websites built on other web platforms, achieving personalised content is cumbersome, if not impossible. HubSpot CMS Hub is different because:
- It's linked to your contacts database
- It has SMART content modules on all templates
This powerful combination allows you to use what you know about your visitor and prospect - be it their industry, location, stage in the buying cycle or lead status - to present dynamic content on blog posts, site- and landing pages, and therefore deliver personalised and pertinent user experiences.
3. It's Super-Responsive
Where were you when Google's Mobilegeddon hit? Was your website one of the non-responsive sites that took a knock in rankings?
If you were, you'd know firsthand how important mobile-responsiveness is for a company's website. It's a non-negotiable requirement in today’s world. Hubspot CMS is mobile optimised from the start, ensuring your pages look great for visitors on smaller and large screens, without the hassle of additional code or special plug-ins.
4. What You See Is What You Get
There was a time when your marketing team needed to rely heavily on the IT department or their own knowledge of HTML whenever they needed to create or update content on their sites. While we definitely recommend you gain a basic understanding of HTML (it’s always useful!), Hubspot takes the pain out of the content creation and updating processes.
With HubSpot Themes and editors, you have the ability to:
- Style the look and feel of your website without needing to edit the stylesheets
- Easily add, remove or rearrange modules and sections of a page with a drag-and-drop function
- Implement easy content editing, while seeing how your changes will appear when published, as you make them, with the WYSIWYG ("What You See Is What You Get") editor.
5. It's Fast
According to a test done by Yottaa, Hubspot CMS ranked tops when it came to speed, boasting a median time to interact of slightly over 4 seconds, beating out CMS platforms like Joomla, Wordpress and Drupal. And since search engines consider loading times a factor when ranking sites, faster load times will help boost your site's SEO.
6. It’s secure and low-maintenance
You don’t have to worry about the speed, security, or reliability of your CMS. As a SaaS CMS with a globally hosted CDN, 24/7 threat monitoring, and a web application firewall baked right in, HubSpot takes care of system maintenance for you so you can focus on the experience you provide your customers.
The HubSpot CMS also takes away the hassle of managing endless plugins, by offering everything you need as part of the CMS. Of course, if you need specialty tools to enhance your marketing efforts, like gifting software or an eCommerce platform, you can easily integrate it by finding it in the App Marketplace.
7. It's Great for Tracking
The comprehensive reporting that HubSpot offers, extends to their CMS, giving you detailed analytics on your website visitors. Your site reporting and analytics will be in the same place as your marketing, sales and support team report on their metrics. That means teams will be able to gain insight into what’s important for other teams and will help promote coordination. You’ll be able to provide a comprehensive overview of your funnel which goes a long way towards optimisation of your customer journey and experience.
8. It's Easy to Use
The intrinsically user-friendly interface that defines Hubspot CMS makes it simple for any user to make changes on their websites and tweak their content. They’re constantly making improvements and enhancements to their interface, and offer a wealth of extensive training, tutorials and tips through their academy and forums.
Motivational guru Tony Robbins once said, "Change is inevitable, progress is optional." The same is true for your website: don’t make changes simply for the sake of change. Work on improving your customer experience further, by incorporating the features and tools that HubSpot CMS Hub has to offer you.
So, will you progress with the changes you are making? Or will you keep a traditional CMS and continue to make changes to your website simply to be able to say that you have?
