Delivering a seamless and personalised customer experience is no longer optional - it’s essential. A Digital Experience Platform (DXP) is the cornerstone of achieving this goal. But where should you start building a robust DXP? At Struto, we believe the answer lies in HubSpot’s Content Hub, which offers a solid foundation for your DXP strategy. Let’s explore why HubSpot’s Content Hub stands out as an ideal starting point for creating a powerful DXP and how integrating strutoCX further enhances its capabilities.
Digital experiences encompass the interactions customers have with your brand across various digital channels, including websites, mobile apps, email, and social media. A successful digital experience seamlessly integrates all these touchpoints, providing a cohesive and engaging journey for the user. This integration is where a Digital Experience Platform (DXP) becomes essential.
Unlike traditional CRM systems, a DXP not only manages content but also integrates with other systems to provide a holistic view of customer interactions. This comprehensive approach allows businesses to personalise and optimise each experience, ensuring that every interaction is relevant and impactful.
A successful DXP revolves around the ability to manage and distribute content consistently across all channels. HubSpot’s Content Hub simplifies this by acting as a central repository for your content. Whether it’s blog posts, web pages, or marketing assets, all your content lives in one place, ready to be deployed across various touchpoints.
Benefits of Centralisation:
Example Use Case:
An eCommerce business uses HubSpot’s Content Hub to manage product descriptions, blog posts, and promotional materials from a single location. With strutoCX, they can personalise content on their website based on user behaviour, such as displaying tailored product recommendations to returning visitors, thereby enhancing their shopping experience and increasing sales.
One of the main strengths of HubSpot’s Content Hub is its integration capabilities. For a Digital Experience Platform to truly succeed, it needs to work seamlessly with other tools and systems within your business ecosystem. HubSpot’s Content Hub is designed to integrate smoothly with customer relationship management (CRM) systems, marketing automation tools, and e-commerce platforms, to name a few.
Advantages of Integration:
Example Use Case:
A SaaS company integrates HubSpot’s Content Hub with their CRM and customer support systems. This integration, enhanced by strutoCX, enables them to track customer interactions across all touchpoints, providing valuable insights for personalised marketing and improved customer support.
Personalisation is no longer a luxury; it’s an expectation. With HubSpot’s Content Hub, businesses can create personalised experiences at scale by leveraging customer data to tailor content across various touchpoints. Whether it’s delivering targeted email campaigns or personalised web content, HubSpot ensures that the right message reaches the right customer at the right time.
Key Personalisation Features:
Example Use Case:
A financial services firm uses HubSpot’s smart content to display different service offerings on their website based on the visitor’s previous interactions. With strutoCX, they can further enhance this by integrating advanced analytics to refine their personalisation strategies continuously, resulting in higher engagement and client satisfaction.
As businesses grow, so do their content management and customer experience needs. One of the biggest challenges in building a DXP is ensuring scalability. HubSpot’s Content Hub offers the flexibility to scale alongside your business.
Key Scalability Features:
Example Use Case:
A retail business expanding into new markets leverages HubSpot’s scalable Content Hub to manage multilingual content and regional marketing campaigns. With strutoCX, they can automate the localisation process, ensuring consistent and efficient scaling of their digital presence across multiple regions without overwhelming their operational capacity.
A Digital Experience Platform is only as good as the insights it provides. HubSpot’s Content Hub comes equipped with built-in analytics, helping businesses monitor and measure the effectiveness of their content and campaigns. With real-time data at their fingertips, marketers can make informed decisions that drive better outcomes for their customers.
Analytics Features:
Example Use Case:
A B2B company uses HubSpot’s analytics tools to track the performance of their content marketing campaigns. By analysing engagement data, they identify high-performing content and replicate its success, while also utilising strutoCX’s advanced reporting to gain deeper insights into customer behaviours and preferences, leading to more effective marketing strategies.
While HubSpot provides a strong foundation for creating digital experiences, strutoCX enhances these capabilities, turning HubSpot into a fully operational DXP tailored to your business needs.
strutoCX offers advanced customisation options, allowing you to tailor HubSpot’s functionalities even further. Whether it's creating bespoke workflows, integrating specialised tools, or designing unique user interfaces, strutoCX provides the flexibility needed to meet specific business requirements. For example, you can develop customised dashboards that align with your key performance indicators, ensuring your team has the precise tools they need to succeed.
As your business grows, strutoCX ensures your HubSpot setup can scale with you. With enhanced automation, deeper insights, and scalable solutions, you can continue to deliver exceptional digital experiences without worrying about outgrowing your technology stack. This scalability supports both current operations and future expansions, ensuring long-term sustainability. Whether you’re expanding into new markets or increasing your customer base, strutoCX adapts to your evolving needs.
strutoCX helps optimise every stage of the buyer journey, from initial engagement to post-sale support. By leveraging advanced analytics and custom integrations, you can create a truly connected experience that drives customer satisfaction and loyalty. For example, automating follow-up interactions based on buyer behaviour can enhance the overall customer journey, leading to higher retention rates. Additionally, integrating support tickets with marketing workflows ensures that customer service insights inform future marketing strategies.
Choosing the right foundation for your DXP can transform how you engage with your audience and drive your business forward. Here are compelling reasons to consider HubSpot’s Content Hub and strutoCX as your DXP solution:
HubSpot’s intuitive interface, enhanced by strutoCX, makes managing and optimising digital experiences straightforward and efficient. This user-friendliness increases productivity and reduces the time needed to implement new strategies.
The seamless integration between HubSpot and strutoCX ensures that all your digital tools work harmoniously. This integration eliminates data silos, providing a unified view of your customer interactions and enabling more effective decision-making.
With strutoCX’s enhanced analytics capabilities, HubSpot provides deeper insights into customer behaviour and digital performance. These insights enable strategic adjustments that enhance your marketing, sales, and service efforts, driving sustained business growth.
HubSpot and strutoCX offer a cost-effective solution compared to other enterprise-level DXPs. This combination provides a high return on investment by consolidating multiple tools into a single, scalable platform, reducing overall technology expenditure.
Establish what you aim to achieve with your DXP, whether it’s enhanced customer engagement, increased conversions, or improved operational efficiency. Clear objectives guide the optimisation of HubSpot’s tools and strutoCX’s enhancements to align with your business goals.
Involve all relevant departments in the transformation process to ensure a unified approach. Collaboration between marketing, sales, and customer service teams ensures that the DXP meets the needs of the entire organisation, fostering a cohesive customer experience.
Utilise the unified customer data provided by HubSpot and strutoCX to gain insights and inform your strategies. Data-driven decision-making enhances the effectiveness of your digital experiences, ensuring they resonate with your target audience.
Regularly review and refine your digital experiences based on analytics and customer feedback. Continuous optimisation ensures that your DXP evolves with changing market demands and customer preferences, maintaining its effectiveness over time.
Transforming HubSpot into a DXP can be complex. Proper planning and expert guidance from strutoCX are essential to ensure a smooth deployment and maximise the platform’s potential.
Ensure that your team is adequately trained to utilise HubSpot and strutoCX’s features effectively. Comprehensive training reduces the learning curve and ensures that your team can leverage the platform’s full capabilities.
Failing to integrate HubSpot with existing systems can lead to data silos and inefficiencies. strutoCX ensures seamless integration, providing a unified view of your customer interactions and streamlining your workflows.
Regularly gather and incorporate customer feedback to continuously improve digital experiences. Customer insights are invaluable for refining your strategies and enhancing satisfaction and loyalty.
In an ever-evolving digital landscape, ensuring that your business can adapt to new trends and technologies is paramount. strutoCX, combined with HubSpot, provides the flexibility and resilience needed to stay competitive. By investing in a robust DXP, you position your business to seamlessly integrate future advancements, respond swiftly to market changes, and continuously enhance customer experiences. This future-proofing ensures long-term sustainability and growth in a dynamic market environment.
A unified digital platform fosters collaboration across various departments within your organisation. strutoCX enables marketing, sales, customer service, and other teams to work cohesively by providing access to shared data and consistent messaging tools. This unified approach breaks down silos, enhances communication, and ensures that every team is aligned with the overall business strategy, leading to a more efficient and effective operation.
Turning HubSpot into a Digital Experience Platform is not just about using the right tools; it’s about leveraging those tools to their full potential. With HubSpot’s robust capabilities and strutoCX’s enhancements, you can create a comprehensive DXP that meets your business needs and exceeds your audience’s expectations.
Explore strutoCX’s capabilities and discover how we can help you build a DXP that transforms your digital experiences. Contact us today to learn more about enhancing your HubSpot setup for digital experience success.