Leafletdrop faced significant challenges with their HubSpot portal configuration. They had made steps towards implementation internally and with support from experts but needed help with critical automation, reporting, and service setup tasks which remained incomplete, hindering their operational efficiency. After consulting with Struto to see how they could help, the Struto team stepped in to resolve these issues.
Background
Leafletdrop is a UK-based company specialising in targeted leaflet distribution, design, and printing services. Their offerings include online tools for creating professional leaflet designs, geo-demographic targeting to reach specific households, high-quality printing services, and national distribution through Royal Mail.
Challenge
Leafletdrop faced some challenges in their HubSpot configuration, leaving them unable to fully utilise their HubSpot account. They needed a partner to finalise the following, and Struto was appointed to resolve these issues:
- Automation of their lifecycle stage management and lead nurturing management from their website
- Configuration of reporting which was not providing accurate data
- Onboarding their service department to be up and running on Service Hub. Including setting up the knowledge base and chat function.
Solution
Struto conducted workshops to identify the remaining requirements in three key areas: automation, reporting, and service configuration. They automated lifecycle stage movements and lead nurturing for marketing and sales, configured accurate reporting, and planned service pipelines. Struto also performed a data migration for old deals and existing accounts. The team committed to completing the project within a few short weeks, ensuring Leafletdrop could fully leverage HubSpot's capabilities quickly.
Hurdles
There were no major hurdles when it came to this project with the only challenge coming from taking over from another partner halfway through the project. Struto, however, managed to effectively scope out the work that still needed to be completed, some of which included identifying the existing workflows and either replacing or deactivating them as necessary. There were no significant issues during the implementation phase, thanks to clear communication and thorough workshops.
Results
The project was completed in two sprints over a four-week period, two weeks to scope, plan and implement as well as two weeks for user acceptance testing and amendments. Leafletdrop now has accurate reporting, automated processes that support marketing and sales, and their services team is fully proficient with HubSpot.
"Leafletdrop was a great company to work with. Their amazing team really bought into HubSpot and using tech to improve their customer service"
- Estee Hall, Head of Platform Enablement
Impact:
Leafletdrop can now perform accurate reporting, automated lead nurturing, and lifecycle stage movements, significantly enhancing their marketing, sales, and service operations. The correct configuration of HubSpot will make their operations more efficient and improve the experience of their customers. Struto's work has laid a strong foundation for Leafletdrop to continue optimising their use of HubSpot.
"Being new to HubSpot, Struto were amazing! They listened well to our requirements, quickly learnt our ways of working, absorbing in good pace so we could kick off in good time. Anything we needed, they were so quick to help and support. I really can't recommend them enough if you are new to HubSpot!"
- Suzie Borcherds, Manager of Client Services - E-Commerce, Leafletdrop
Future Scope:
Struto is discussing a retainer agreement with Leafletdrop for ongoing support and continuous improvement of their HubSpot setup. They are already scoping out new projects to work with Struto on, and this ongoing collaboration aims to ensure Leafletdrop maximises their investment in HubSpot and keeps evolving their customer engagement strategies.
