The rapid growth of this renewable energy company called for a swift and strategic digital transformation. Struto implemented a sound digital footprint, including building a customised Learning Management System (LMS) for this energy storage company to manage and maintain stringent compliance within the renewable industry.
To complement their digital transformation, we also leveraged advanced SEO strategies to improve their online visibility and search engine ranking, ensuring they reach a broader audience within the competitive renewable energy sector.
Background
This company is a leader in sustainable energy storage solutions, leveraging advanced gravity and battery storage technologies to accelerate the global shift to renewable energy.
Founded to address the challenge of renewable energy storage, they offer solutions that enable utilities and industrial partners to stabilise energy supply and enhance grid resilience in an eco-friendly and cost-effective manner.
Operating globally, this company has received recognition for its groundbreaking work, including awards and industry acknowledgements, highlighting its potential to significantly impact energy storage and management practices worldwide.
Challenge
The company called on Struto’s HubSpot expertise to build a solid foundation to scale and grow their global business.
Recognising the necessity of implementing a CRM and enhancing the website, they also aimed to adopt advanced SEO strategies to boost visibility and attract quality leads, which is vital for staying competitive.
Among these digital priorities, a unique challenge emerged: developing a Learning Management System (LMS) tailored to facilitate intricate compliance training. This requirement was critical for them to navigate the complex regulatory landscape associated with its status as a publicly listed company, necessitating a bespoke solution that could offer comprehensive control over content delivery, user experience, and the tracking of employee training progress.
Solution
Struto crafted a digital transformation strategy that addressed the company's multifaceted challenges. The strategy encompassed the implementation of a robust HubSpot CRM system, designed to optimise customer relations and streamline lead management. A series of iterative enhancements to their website were undertaken, aimed at improving engagement and accessibility for users worldwide.
As part of the transformation, Struto applied sophisticated SEO tactics to elevate their search engine presence, aligning content and technical enhancements to draw targeted traffic and improve lead quality. These efforts were interwoven with website optimisation and CRM integration for a comprehensive approach.
The cornerstone of this digital transformation was the development of a custom LMS built on Content Hub - a project that exemplified Struto's commitment to delivering tailored solutions. This LMS was designed and developed to integrate with the company's digital ecosystem, supporting customised compliance training modules and incorporating functionalities that facilitated easy management and tracking of employee training milestones.
Hurdles
During the project, the client and Struto faced several challenges, primarily centred around the need for meticulous compliance given the client's status as a listed company.
Struto had to carefully balance innovative digital transformation initiatives with the stringent regulatory and operational frameworks that govern the client's business in the renewable energy sector.
Results
The collaboration yielded transformative results, significantly enhancing the company's digital presence. These services included:
- The successful implementation of HubSpot CRM
- The revitalisation of the company's website to enhance quality lead generation
- The development of a custom LMS on Content Hub emerged as a pivotal achievement, revolutionising the company's approach to standardised compliance training.
- The integration of strategic SEO not only fortified the brand’s online presence but also contributed to an increase in organic traffic and high-quality leads, further solidifying their market position.
The custom-built LMS not only streamlined the training process but also provided a scalable solution to accommodate the company's growing needs, demonstrating the project's profound impact on the company's efficiency and compliance posture.
Impact
The strategic partnership between the client and Struto has resulted in a comprehensive enhancement of the company's digital footprint. The LMS has facilitated a transformative shift in how the company approaches employee education and compliance training, embedding these processes into the fabric of their corporate culture. This has enabled the company to not only meet but exceed regulatory requirements, fostering an environment of continuous improvement and compliance excellence.
The incorporation of SEO has been pivotal in broadening the brand’s reach, enhancing their capacity to connect with potential clients and stakeholders, thereby driving continuous growth and compliance excellence.
This comprehensive digital transformation has positioned them for continued growth and success in the renewable energy sector.
"The collaboration with this visionary energy storage company was a testament to the power of strategic digital transformation. By integrating advanced SEO techniques alongside our tailored LMS and CRM solutions, we were able to enhance their digital footprint and operational efficiency significantly. This project underscores Struto's commitment to driving innovation and supporting our clients in becoming industry leaders. The results speak to the potential for continued growth and leadership in the renewable energy sector."
- Sean Fowles, Head of Revenue & Customer Success at Struto
Future Scope
The future collaboration between this client and Struto is set to explore new frontiers of digital innovation and operational efficiency. Plans are underway to further enhance the LMS's capabilities, introducing advanced features that cater to the evolving needs of their workforce.
The partnership also aims to continue refining the company's digital infrastructure, including further developments on the website and CRM system, to solidify their position as a leader in renewable energy solutions.
This ongoing commitment to innovation and growth promises to unlock new opportunities for the company, shaping the future of sustainable energy storage and management.
