This case study explores the website project commissioned by a leading subscription management company, and designed and built by Struto. The website was designed using a hybrid model, ensuring speed and accuracy by using a blend of templates, while implementing unique customisation to ensure the company's business was represented in its own individual way. Their website is a perfect example of Struto's experience in the fintech industry.
Background
The company is a globally recognised leader in the domain of subscription management, seamlessly integrated within banking and fintech applications. Established as a pivotal player in the fintech sector, they operate on a global scale, partnering with top-tier banks, fintech organisations, and subscription businesses. Their unique platform serves over 50 million retail bank and fintech users, connecting with more than 22,000 subscription businesses and saving customers over $500 million.
Their speciality lies in their unique B2B2C platform, which boasts an automated subscription management engine. This platform is further distinguished by its bank-grade compliance, and global subscriptions and payments coverage.
They are a seasoned player in the subscription economy with many accolades, including being named the Best BankTech at the EU Fintech Awards and being recognised as one of the Top 5 Global BankTechs.
Situation
The company reached out to Struto as they were actively seeking solutions to enhance their online presence. They needed a website rebuild that would not only align with their brand identity but also offer seamless integration for their vast user base.
When scouting for solutions, they were looking for a partner with expertise in the fintech sector, a proven track record of handling large-scale projects, and the ability to deliver websites that are both functional and aesthetically appealing.
Struto's experience in the fintech industry, combined with their portfolio, made them the right provider for this new website.
Challenges
Before the project commenced, there was an underlying concern about how to effectively communicate the company's complex subscription management services without overwhelming the user.
During the course of the project with the client, several challenges emerged that required adept handling. One of the primary challenges was aligning the marketplace pack, which was the foundation for the website rebuild, with the client's distinct brand identity. This involved not just aesthetic changes but also functional tweaks to ensure the platform was intuitive for users familiar with the company's services.
As the project progressed, an unforeseen challenge was the further customisation required to give the website a unique edge. While the marketplace website pack provided a solid foundation, their requirements went beyond the standard offerings. They needed specific modules, layouts, and designs that were tailored to their services. This meant that Struto had to delve deeper into customisation, ensuring that the end product was not a generic website but a platform that truly represented the brand.
Solution
To address the company's need for a revamped website that aligned with the brand and offered enhanced functionality, Struto devised a comprehensive plan of action. The initial phase involved a deep dive into understanding the client's unique requirements, their services, and the challenges they were facing with the existing platform.
The solution was built on a marketplace pack, which served as the foundational framework for the website. The development team focused on backend functionalities, ensuring seamless integration and user-friendly navigation. Meanwhile, the design team worked on aligning the platform's aesthetics with their brand identity, incorporating their specific colour schemes, fonts, and imagery.
This hybrid style of design approach allowed for consistency and efficiency by making use of marketplace templates, whilst ensuring that the customisation layer in design, development and aesthetics resonated with the individual brand identity of this fintech provider, to provide them with a unique and bespoke website.
Outcome
The collaboration between Struto and this acclaimed fintech company culminated in the successful delivery of a revamped website that not only aligned with the brand identity but also offered enhanced functionality tailored to their services.
"Understanding the client's unique position in the fintech space and translating that into a digital platform was both a challenge and a rewarding experience."
- Anders Grove,
Head of Websites at Struto.
Results
The culmination of Struto's collaboration with this client was a website that seamlessly blended their intricate subscription management services with a user-friendly interface. The industry of fintech can often be perceived as complex and weighty; the end result was a solid and attractive website befitting for a respected fintech provider that was intuitive, engaging, and with user experience at the heart of its purpose.
The platform not only resonated with the client's brand identity but also offered enhanced functionalities tailored specifically to their vast array of services.
