Why does the HubSpot Source show "Direct Traffic" when contacts are created?

[Typeform Integration]

 

Answer: This happens when the UTM parameters in the URL of a typeform response are missing or incorrect.

Whether you've shared your typeform using a link, or embedded it on a page, you must make sure that the matching UTM parameters are included in the URL.

You can find out more about how HubSpot traffic sources are categorised here.