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Why does the HubSpot Source show "Direct Traffic" when contacts are created?
[Typeform Integration]
Answer: This happens when the UTM parameters in the URL of a typeform response are missing or incorrect.
Whether you've shared your typeform using a link, or embedded it on a page, you must make sure that the matching UTM parameters are included in the URL.
You can find out more about how HubSpot traffic sources are categorised here.